Information Societies

Technology Culture and Society

Lecture 03

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Lecture

The Web 2.0 bubble is *so* over

Startup culture and the cloud

Workshop

Analyse section 3 of Digital Britain. Report back. Discusssion.

——————–

Intro

3 out of 4 keywords: tech, culture, economy.

Why software companies? Is this media?

Thesis *so* over. Position. React.

Definitions

Web 2.0, Bubble, what’s finished, what works.

Web 2.0

Tim O’Reilly

Conference. The bubble.

Software development: web as platform. Rapid development. Small teams. Ajax. Ruby on Rails

Content: user generated content. The software has no value until users contribute content.

Business model: Google, old media take over, IPO . Funding: self or VC. Free, apparently free. Selling data. Targeting ads.

Culture: startup. Rhetoric: community, openness.

What’s over

Free (unless outside the market). Chris Anderson.

Advertising.

Inflated valuations. $15Bn Facebook PR.

What works

Servers. Software. Small, rapid, adaptation, innovation, understanding your users. No debt, charging money.

Paul Graham on startups

Business and culture.

Case Study: 37 Signals

What they do. How they do it.

Living the startup life. Sustainable business models.

Cloud computing

Nic Carr, The Big Switch. Computing as utility.

Aggregators. Long tail.

Employment. 60 employees at Facebook.

Cloud 20

Don’t trust the cloud. It’s a graphic.

Next:

Questions of power, ownership, engagement, civil society.

——————

The links

Tim O’Reilly on Web 2.0

Web 2.0 software

http://www.oreillynet.com/lpt/a/6228

Paul Graham links

How to start a startup

http://www.paulgraham.com/start.html

Venture Capital

http://www.paulgraham.com/venturecapital.html

Web 2.0

http://www.paulgraham.com/web20.html

Interview about Web 2.0 2006

http://www.paulgraham.com/web20interview.html

Be good 2008

http://paulgraham.com/good.html

Paul Graham’s Start up school

http://ycombinator.com/

37 signals

Getting real

Book, paid for PDF, free web access. Same content.

http://gettingreal.37signals.com/index.php

Mixergy: bootstrapping lessons. 4 minute summary on Jason Fried

http://www.youtube.com/watch?v=Eo9G7CMLP8A

Jason Fried O’reilly interview – how they work

Interuptions, meetings, chat, text, collaborative, no PR firm, teach

http://www.youtube.com/watch?v=39VPMPmOIJc&feature=related

The secret to making money online

David Heinemeier (Ruby on Rails)

http://www.37signals.com/svn/posts/981-the-secret-to-making-money-online

again

http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08

On software development, planning, functional specs, abstractions, focus on real

http://thenextweb.com/2008/10/30/presentation-jason-fried-of-37signals/

Nic Carr

The Big Switch

http://www.nicholasgcarr.com/bigswitch/

The blog

http://www.roughtype.com/

The cloud 20

http://www.roughtype.com/archives/2009/01/the_cloud_20.php

Big Switch may turn off jobs

http://www.guardian.co.uk/technology/2008/jan/03/computing.internet

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Written by iconpartnership

February 10, 2009 at 9:11 pm

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